IDENTITY STATEMENT
Reference code(s): GB 0074 LMA/4453/J
Held at: London Metropolitan Archives
Title: WHITBREAD INTERNATIONAL LIMITED
Date(s): 1934-1979
Level of description: Collection
Extent: 0.9 linear metres
Name of creator(s): Whitbread International Ltd
Whitbread and Co Ltd | brewers
CONTEXT
Administrative/Biographical history:
Whitbread International was formed in 1967 as a subsidiary company to be responsible for Whitbread Group's overseas interests. The aim was to increase earnings from overseas assets to make up a third of all Company profits. However, following a reorganisation of the company's divisions in mid 1980s, Whitbread International disappeared into the new divisions of North America and Wines and Spirits. This reflected the company's focus on North American trade following the decision not to invest on the scale needed to exploit Continental business.
CONTENT
Scope and content/abstract:
Records of Whitbread International Limited, a subsidiary company of Whibread and Company Limited, brewers. Records include ledgers detailing Whitbread exports and ship stocks from the 1920s through to the 1970s along with advertising from the launch of various Whitbread products abroad most notably that of Mackeson Stout and Whitbread Premium Draught Beer.
ACCESS AND USE
Language/scripts of material: English
System of arrangement:
LMA/4453/J/01: Ledgers; LMA/4453/J/02: Advertising.
Conditions governing access:
Available for general access.
Conditions governing reproduction:
Copyright to these records rests with the Corporation of London.
Physical characteristics:
Fit
Finding aids:
Please see online catalogues at: http://search.lma.gov.uk/opac_lma/index.htm
ARCHIVAL INFORMATION
Archival history:
Immediate source of acquisition:
Received in 2001 as a gift.
ALLIED MATERIALS
Publication note:
Histories published by Whitbread include: Whitbread's Brewery founded 1742: an illustrated history of the House of Whitbread (1934); Whitbread's Brewery incorporating 'The Brewer's Art' (1951); This is Whitbread (1979) and Monckton, Whitbread's Breweries: a chronological survey of the evolution of one of the oldest groups of breweries in Britain (1984).
See also L Richmond and A Turton, The Brewing Industry: A guide to historical records (1990), LMA Library reference 60.43 RIC.
DESCRIPTION NOTES
Date(s) of descriptions: November 2009 to February 2010